BRAVESOFT PRESS RELEASESVesdia BraveSoft Press Release

View All Press Releases

BraveSoft, Inc. Enables Vesdia to Provide Insight into Customer Loyalty Programs using Oracle Business Intelligence Solution

Atlanta, GA Mar 30, 2009 (PRWEB) BraveSoft, Inc., a leading Business Intelligence implementation company, announced today the launch of VesdiaView, a robust loyalty analytics dashboard based on Oracle Business Intelligence (OBIEE), for Vesdia Corporation, the single largest provider of multi-channel merchant networks and shopping incentive services to financial institutions, affinity groups and merchants.

BraveSoft implemented Oracle Business Intelligence Suite - Enterprise Edition Plus (OBIEE) as part of the Vesdia Loyalty System, enabling Vesdia to provide a wide range of reporting and analytics to demonstrate the value of Vesdia's leading merchant network and partnership marketing services to loyalty programs and merchants. OBIEE, a suite of enterprise BI products, delivers a full range of analysis and reporting capabilities, which empowers decision makers with real-time insight into purchase data, providing program analytics and business decision support.

“Vesdia clients gain additional insight into current sales trends and the impact of rewards and incentives, allowing loyalty programs and merchants to react to customer participation. The solution allows us to easily measure the impact of marketing campaigns and promotional incentives in our programs, and quantitatively analyze member shopping patterns using graphical dashboards. We can provide our clients with immediate feedback on the productivity of our merchant network programs”, explained Roger Hardgrove, CIO of Vesdia.

A key feature of the OBIEE solution is a straightforward dashboard which provides at-a-glance analytics for customer behavior and program performance. The system offers simple drill-down capabilities and ad-hoc queries from the dashboard so that the operator can see the data from which the analytics are created.

“Working in partnership with BraveSoft, we were able to effectively implement a meaningful solution that enables our clients to gain better understanding of customers shopping trends,” continued Hardgrove. “Throughout this project BraveSoft showed a strong understanding of our need to provide meaningful insight into program performance for our clients. These reporting solutions are an integral part of proving how Vesdia's merchant network and partnership marketing solutions positively influence consumer purchasing behavior, and add value to participating merchants and loyalty programs.”

About Vesdia Vesdia Corporation is the single largest provider of partnership marketing and multi-channel merchant network services. Through its leading merchant-funded rewards programs and patent-protected technology, Vesdia offers a full array of loyalty solutions to financial institutions, affinity groups and merchants enabling customers to earn more meaningful rewards faster. For more information, visit

About BraveSoft Inc. "Our Solutions Accelerate Business Velocity" BraveSoft,Inc., is a trusted solutions provider that delivers world-class solutions to our clients. Our staff is comprised of highly experienced consultants and we maintain our primary focus on the many solutions that Oracle offers, such Oracle BI Enterprise Edition, Oracle BI Publisher, Oracle Essbase, Oracle BI Applications and Database Enterprise Edition allowing us to provide the highest quality service and deliver custom solutions on-time and on-budget. These solutions also include a full range of Database Administration with Remote DBA, Managed-BI, database upgrades, performance analysis, data consolidation and user training. Find out more at or 1-877-734-2780.